The Google Mega-Campus Can’t Compete With Coworking Spaces

While working remotely is not without benefits, there are a significant amount of drawbacks. A 2012 study by University of Texas at Austin professor Clay Spinuzzi found that people who are out of office often feel isolated, cut off from networking opportunities, distracted, and unsatisfied with their work and home life boundaries. Said one of Spinuzzi’s interviewees, “I got really depressed at home because I didn’t talk to anyone all day long.”

This is where coworking spaces come in. Bruno Moriset, an associate professor at the University of Lyon, describes them as “serendipity accelerators” designed “to host creative people and entrepreneurs who endeavor to break isolation and to find a convivial environment that favors meetings and collaboration.” In less eloquent terms, it’s essentially individualized office space for rent. Some spaces bring together folks from similar industries; others host people from completely different backgrounds but who may inevitably need the insight of someone from a different field. And with about 100,000 people working at 3,000 locations around the world, coworking spaces have a very good chance of becoming the new normal when it comes to work.

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