Flywheel Announces Lexington , NC Location

Flywheel Announces Lexington , NC Location

Winston-Salem, NC – December 21, 2020— Greenworks of Lexington, an AgTech innovation center being designed and developed by Southern Cross Management in collaboration with Flywheel, passed an important milestone last week with approval by the City of Lexington to move forward with the planned development.

Southern Cross bought the property from the City of Lexington in 20

19 and has been evaluating its best and highest use in relation to the overall Depot District in downtown Lexington. Southern Cross anticipates opening the facility in 2022.


The project is a key addition to the District being spearheaded by the City, the reincarnation and reimagination of sites that used to be Lexington Home Brand’s former showroom and Plant 1 which burned to the ground or were severely damages in a fire two years ago.

The District is envisioned to be a major multiuse development, with a passenger rail depot and a live-work-play combination of residential, retail, light manufacturing, research and innovation projects.

Workplace Architecture + Design was retained by Southern Cross to prepare design concepts for a 3-story, 64,000 square foot agricultural lab and research facility with a 20,000 square foot Flywheel coworking innovation center for related businesses.

“The depot district is ripe

for development,” said Paul Meyer, Principal Architect on the project. “It is full of active neighbors and we hope to build off of this activity with this new development.”


The plans include the demolition of the former Lexington Home Brands showroom located between South Railroad Street and South Salisbury Street, flanked by East Fifth and East Fourth streets.

“Unfortunately, the existing structures a not sound enough for the historic renovation we had planned”, says William Fusselbaugh, managing partner with Southern Cross. “We now have the ability to take a fresh approach to the site and develop a unique concept taking advantage of the site grades and frontages.”

In addition to Flywheel’s innovation center wing, the new design includes a wing for the Agtech center offices and a conference center with demonstration rooms and educational space, connected by a greenhouse.

The largest portion of the facility will be devoted to 24,000 square feet agricultural research labs, including lab space for startups, a vertical grow room facility, a commercial kitchen, advanced processing and extraction equipment, and related research labs.

“What’s so exciting for us”, say Flywheel cofounder Peter Marsh, “is that Greenworks fits so well into the knowledge assets focused on health, wellness and nutrition within our growing network of innovation centers.”

“This project is a perfect compliment to the Cabarrus Center, the third location we have designed and operated. We are opening there in January, 2021. That center is developing a strong relationship with the North Carolina Research Center in Kannapolis and their Food Innovation Lab,” he continues. “It’s part of a growing AgTech and HealthTech cluster along the I-85 innovation corridor.”


“The Davidson County Community College is adding an entire AgTech curriculum program” adds William, “which ensures a talent pipeline and opportunities for programming collaboration at Greenworks.”

Flywheel started in the Wake Forest Innovation Quarter in 2014, where it learned the value of institutional partnerships in the development of entrepreneurial ecosystems and economic development. It recently expanded to 20,000 square feet on the 8th floor of 500 West Fifth in November 2019.

It’s second location was the Hub facility in the Lake Norman area, which is now operated by Davidson College. In addition to the Greenworks of Lexington and the Cabarrus Center, Flywheel has two additional locations in development in North and South Carolina, bringing their network total to at least five existing and planned locations by 2022.

Media Contact:
Kristen Daukas
Say Anything Media
E: kristen@sayanythingmedia.comO: 336-448-3909
M: 336-391-4527

About Southern Cross Management
Southern Cross directly invests and co-invests with its clients in growth opportunities. Their diverse investment targets range from discounted loan purchase, equities, real estate, distressed debt, and special situations. Investors come from a wide array of backgrounds and are represented by high-net-worth clients, corporations, trusts, pension funds, hedge funds as well as foundations and endowment funds. In managing private money, Southern Cross tailors each of their investments to the particular client’s financial goals, risk-tolerance levels, tax status, and special situations.

About Workplace Architecture + Design

Workplace Architecture + Design celebrated 20 years of commercial design in 2020 with the merging of their architectural and interior design practices into a single entity. With the addition of the architectural practice in 2015 the firm has grown into a leading facility planning and design firm in the Triad region.
Based in Winston-Salem, NC, Workp

lace has planned, designed, and project managed the construction of over 15 million square feet of commercial and institutional real estate. Their completed projects number over 600 nationwide, ranging from Miami to Seattle.
In 2014 the partners of Workplace founded Flywheel, a coworking innovation space concept that accelerates economic development in partnership with higher education and institutional partners.

Workplace Architecture + Design has been a leader in the field of sustainable design, hosting educational programming and community engagement activities that promote high performance building practices. They have designed and administered LEED certification on projects throughout the state of North Carolina.
Additionally, they are recognized for revitalization and adaptive reuse projects, including historic properties and ad

ministration of state and federal Historic Tax Credits.

About Flywheel and The Flywheel Foundation:Flywheel designs and operates coworking innovation centers in collaboration with local institutions. In addition to its Winston-Salem location at 500 West Fifth, Flywheel is expanding to additional locations, most recently in Concord, NC with the Cabarrus Center. Flywheel provides infrastructure for entrepreneurs, delivering affordable workspace for startups, consultants and freelancers.

The Flywheel Foundation is an affiliated non-profit charitable organization dedicated to eliminating barriers to entrepreneurship through ecosystem development, education, research, and investment.